CarePay International also appointed Ms Rita Okuthe to its supervisory board
BY MICHAEL OUMA
Mr Pieter Prickaerts, the Managing Director of Kenya’s leading health insurance technology platform, M-TIBA, has been appointed the Chief Executive Officer of CarePay International, to spearhead the global expansion of the proven technology.
The Supervisory Board of CarePay International announced that Mr Prickaerts officially assumed the CEO position on July 1, 2024, while continuing to oversee M-TIBA’s operations in Kenya.
Mr Prickaerts succeeds Mr Kees van Lede, who has led CarePay for nine years and will transition to an advisory role while remaining closely involved as a co-founder.
“The transformative impact of technology on healthcare administration is profound, especially as global healthcare costs continue to rise,” said Mr Prickaerts.
He noted that in Sub-Saharan Africa, less than 15 percent of the population has access to health insurance, highlighting the critical need to expand access.

“I am honored by the board’s trust in appointing me as CEO and look forward to advancing our global healthcare transformation. I extend my gratitude to Kees for his contributions and dedication in advancing CarePay to its current stage,” noted Mr Prickaerts.
The new boss noted that as a founding member, Mr Kees has built a strong foundation and demonstrated the value of CarePay’s technology through real-world applications in Kenya and beyond.
“We are pleased that he will remain closely involved to ensure a seamless transition.”
CarePay International also announced the appointment of Ms Rita Okuthe to the Supervisory Board.
Her appointment underscores the commitment to incorporating Kenyan leadership and expertise in CarePay’s strategic decisions.
“In our mission to provide healthcare access to more people in Kenya, across the region and internationally, Pieter will be supported by a robust and diverse management team,” stated Ms Rita Okuthe.
“On behalf of the board, we have full confidence in Pieter’s ability to lead CarePay to new heights,” Ms Okuthe added.
Pieter joined CarePay in 2019 as Customer Success Director and became Managing Director of M-TIBA in 2023.
In these roles, he significantly scaled CarePay’s technology in Kenya, enhancing accessibility and affordability of health insurance for Kenyans.
Prior to CarePay, Mr Prickaerts held roles at McKinsey and Company across various global locations.
CarePay’s platform connects individual members with payers and healthcare providers in real-time, managing patient payments and information flows efficiently.
This cloud-based technology reduces administration costs and accelerates hospital payments through automation and AI, thereby lowering healthcare costs and enhancing transparency and patient experience.
To date, over 4.8 million individuals and 5,000 healthcare providers have joined the platform, with CarePay preparing for expansion into new markets.
The company raised at least USD45 million in Series A funding in 2019.
CarePay was also recognized in Fortune’s 500 “Change the World” index in 2020.
M-TIBA is a health insurance technology platform that empowers an individual by connecting members to healthcare payers and providers through their mobile phone.
Through digital technology, M-TIBA mission is to make health insurance more accessible, transparent and affordable for all.
By improving the way money flows through the healthcare ecosystem, M-TIBA empowers hospitals to invest in quality care, insurers to optimize their business operations and unlock new market segments by offering more affordable health insurance solutions tailored to specific needs.
M-TIBA is ISO/IEC 27001 certified for its Information Security Management System, acknowledging its expertise in confidentiality, information integrity and availability of data.