Dafna will focus on enhancing profitability as Infobip continues to strengthen its position as the world’s most connected cloud communications platform
The Global cloud communications platform Infobip has appointed Mr Yariv Dafna as its Chief Financial Officer (CFO) to strengthen the company’s position as a leader in the Communications Platform as a Service (CPaaS) market.
With his extensive experience in finance, business management, and operations, as well as a background in corporate development spanning nearly 20 years, Mr Yariv is well-equipped to lead Infobip’s finance team and enhance the company’s profitability.
Mr Silvio Kutic, Infobip CEO said that Mr Yariv’s track record in multinational, publicly listed companies, including his previous roles at Evoke PLC and Telit Communications PLC, makes him a valuable addition to the Infobip team as the company continues to gain recognition in the fast-growing CPaaS market.
“As Infobip continues to grow and mature as a company, we are delighted to attract senior executives of Yariv’s calibre, who believe in our vision and potential. Yariv’s proven leadership and ability to bring rigour and insight into multi-national organisations means he is well placed to support our strategy of ambitious, profitable growth,” said Mr Kutic.
Mr Yariv will lead Infobip’s finance team and focus on enhancing profitability as the business continues to strengthen its position as a leading full stack omnichannel communications platform for every platform.
Mr Yariv said that Infobip is an exciting business of considerable scale, with an impressive growth trajectory and unique culture. “Its innovative technology is transforming how organizations interact with their customers, and there’s a huge opportunity for further growth as businesses across all sectors continue to adopt CPaaS solutions. I’m excited to join the team at this time,” said Mr Yariv.
In July this year, Infobip was named a Leader in the CPaaS market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant for Communications Platform as a Service.
Gartner forecasts that by 2028, 90 percent of global enterprises will leverage CPaaS to enhance customer experience (CX) and engagement, up from 50 percent in 2023.
According to the CPaaS Growth Outlook 2023 report, released by the CPaaS Acceleration Alliance (CPaaSAA), the CPaaS sector is projected to reach an extraordinary valuation of KSh14 trillion, about USD100 billion by 2030, a significant increase from KSh 2.8 trillion, USD20 billion last year.
The report shows that within the next three years, approximately 90 [percent of global enterprises will strategically incorporate CPaaS as an essential IT capability.
Africa has been listed together with Asia Pacific and Middle East as emerging markets that offer several untapped and unexplored CPaaS market opportunities
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.