New millionaires will undergo training on personal financial management
At least Kshs163 million in prize money was shared among 2 million Kenyans as Coca Cola promotion concluded.
The KachingChing na Coke promotion ended with the Nairobi metropolitan area that includes Nairobi City, Kiambu, Machakos, and Kajiado Counties, receiving the largest share of the prize money.
According to Mr Paul Oloo, the Senior Communications Manager, Coca-Cola Kenya, Kajiado County stood out as a top producer of new millionaires with Mr James Seka, a property caretaker in Ongata Rongai being the 13th and the final recipient of the weekly Sh1 million grand prize.
Customers from Nairobi and its surrounding areas collectively won over Kshs40 million while residents of the Coastal region secured over Kshs23 million, with the rest of the country sharing Sh100 million in prizes.
“These new millionaires will undergo training on personal financial management to ensure their winnings serve as a foundation for financial stability and wealth creation,” said Mr Oloo.
Other than Mr James Seka, Kajiado County produced two other millionaires- Mr Joram Ochienku and Ms Phoebe Nafula with Mombasa County following with two new millionaires.
The other weekly Kshs1 million grand prize winners are Mr Aron Kipkirui (Kericho), Mr George Odhiambo (Homa Bay), Mr Samuel Arithi and Mr Lennox Gatimu from Mombasa.
There is also Mr Willy Mumach (Kisumu), Ms Susan Wambura (Kirinyaga), Ms Pamela Kageni (Nairobi), Mr Justus Don Okello (Kakamega), Ms Brenda Chepkemoi (Nandi) and Ms Esther Wairimu Wambugu from Nyeri.
“Given that the majority of Kenyans tend to seek financial advice from informal sources like friends or family, we have engaged financial experts to provide guidance so that their newfound wealth can have a lasting impact,” Mr Oloo noted.
In addition to the grand prize winners, the other Kenyans won daily prizes ranging from Kshs50 to Kshs10,000.
The residents of Nairobi and the Mount Kenya region received the majority of the Sh25 million allocated for the daily Sh10,000 winners.
Unlike previous promotions where winners received trips and shopping vouchers, Coca-Cola tripled the prize money this year and awarded cash directly to the winners.
This initiative aims to help consumers of Coca-Cola products, including various Fanta brands, Sprite, Krest, Stoney, and Schweppes, to navigate the challenging economic environment.
To participate in the promotion, consumers purchased Coca-Cola beverages in 200ml, 300ml, and 500ml returnable glass bottles, checked under the metal crown for a unique code, and sent it to 40111 for a chance to win.
The campaign was also designed to empower businesses that sell Coca-Cola beverages across the country by boosting sales and enhancing customer engagement.
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories.
“Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.”
Coca Cola’s portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta.
The company’s water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka.
Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fair life and AdeS.
“We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to the market.”
“We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.”
Together with Coca Cola’s bottling partners, “we” employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.