BY MOSES GITAU
The launch will help businesses boost visibility and grow their customer base
Calla PR, a leading local strategic communications agency, has launched Calla Precision, a digital marketplace designed to connect businesses to their markets in Africa from anywhere in the world through access to vendors offering critical communications and key business support services to help them grow their businesses.
The launch at the Nairobi’s Radisson Blu Hotel, brought together business leaders, agencies, media, professionals and business partners.
The Calla Precision platform, caters for businesses of all sizes- from large corporates to micro, small, and medium enterprises (MSMEs) across various sectors.
These include banking and finance, e-commerce, FinTech, telco, retail, entertainment, healthcare, education, technology, manufacturing, agribusiness, hospitality and tourism among others.
Calla Managing Director Mr Kevin Otiende revealed that services on the platform include communications and PR services, a news wire service and creative and design services.
There is also production, events management, brand strategy, digital marketing, advertising, data and analytics, business-to-business matching, experiential marketing and many others.
“With Calla Precision, companies can now seamlessly connect with target audiences through a comprehensive network of agencies, media channels, and professional vendors, all in one place,” said Mr Otiende.
He added that vendors will be able to receive job requests directly from clients thereby increasing their workflow and revenues.
“After a decade of guiding businesses through Africa’s dynamic market, we recognized the need for a solution that harnesses data and analytics to enhance market reach. The future of commerce demands a platform that integrates advanced technology, enabling businesses to connect directly with customers in the continent,” Mr Otiende said.
Calla Precision is a cutting-edge digital marketplace for communications, designed to connect businesses to their markets through the media, agencies, vendors and professionals offering services critical for their business success in Africa. Calla Precision is the brainchild of strategic communications firm- Calla PR.
“Calla Precision is the solution that breaks down barriers and unlocks a world of opportunities, empowering businesses to innovate, collaborate and grow.”
High visibility is a critical growth factor for businesses, helping them attract attention from key stakeholders such as customers, partners, and investors.
According to Mr Otiende, companies with a strong market connection are better positioned to achieve growth.
“Businesses have never been designed to operate in silos, and while we have assembled various entities and professionals within the wider spectrum of communication as the primary vertical, we went a step further to identify other key services necessary for business support, including legal experts, business development and financial experts,” Mr Otiende noted.
“We believe this will help businesses further enhance their capacities and expand while appealing to global customers.”
Sign-up to the platform for both businesses and service providers will be free, with closed transactions attracting a 5 percent commission.
Agencies will also be able use the platform as a service, giving them access to a wider pool of resources to complete tasks.
All users will undergo rigorous vetting to ensure authenticity and compliance with relevant laws including the Data Protection Act.
According to Mr Otiende, technology drives innovation, “which is essential for maintaining a competitive edge in today’s fast-evolving business environment.”
As technology continues to advance, businesses that embrace these innovations are better positioned to thrive in the increasingly digital global economy.
Both SMEs and major global enterprises will benefit from Calla Precision, which is rooted in Africa and geared to take African businesses global, while bringing global businesses to Africa.
Calla PR Calla PR is a strategic communications and Public Relations agency that works with businesses and organizations doing business in Africa to accompany them to their success.
With extensive experience in advising players in the banking and finance, FinTech, manufacturing, agri-business, healthcare, education, government, international bodies real estate leaders among others, the firm executes complex tasks for clients in at least eight African countries.
Key services include Public Relations (PR), regulatory affairs, strategy consulting, brand positioning, impact communications, crisis management, data and analytics and events management among others.
